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How
to Open and Operate
A Catering Business |
| David Turk |
3 session(s)
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| course meets |
start day
|
start date
|
time
|
other dates in course
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| consecutive
days |
Fri
|
7/14/06
|
10:00
AM-3:00 PM
|
7/15,
7/16
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| Tuition Fee: $360 |
| Prerequisite: None |
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Have you always wondered what
it would be like to own your own catering business? David Turk,
founder and president of Indiana Market & Catering, can
help you determine whether this exciting business is for you
and, if so, how you can take the plunge into the world of catering.
· Three considerations to determine whether or not catering
is for you
· Legal steps to opening a catering operation
· Ten secrets you need to be successful in the catering
industry
· Getting the right price for your product
· Attracting clients
· Real estate and insurance matters
· Five easy steps to planning an event
· Design and construction of facilities
· Transportation issues
· Hiring the best
· Customer service
· Eight ways to save big money
· Creating a mission statement
David Turk is president and founder of Indiana Market &
Catering, a full-service caterer in New York City. Over the
past 15 years, Indiana Market & Catering has become known
for its innovative American cooking, high standards and excellent
service. Under David Turk's leadership, the company has organized
thousands of events throughout New York City for clients such
as Lincoln Center, the New York Public Library, American Express
and the Sony Corporation. David Turk has lectured widely on
the art of customer service and the business of catering
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| Location: 50 West 23rd Street |
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Marketing
and Sales Strategies
to Jumpstart Your Catering Business
|
| David
Turk |
1
session(s)
|
| |
| course meets |
start
day
|
start
date
|
time
|
other
dates in course
|
|
| one
day |
Mon
|
4/3/06
|
10:00
AM-3:00 PM
|
none
|
| |
| Tuition Fee: $95 |
| Prerequisite: None |
|
| |
When most caterers
hear the word “sales,” they tend
to cringe, preferring working in their kitchen
than at a desk. This intensive half-day class
demystifies the selling process for caterers
and event planners who are just starting out
and offers clear-cut marketing strategies guaranteed
to launch a fledgling business. Some topics
covered include:
•
What Are We Really Selling?
•
The Six Critical Mistakes Catering Salespeople
Make
•
How to Attract New Clients
•
How to Keep the Customers You Already Have
•
How to Increase Your Prices without Losing Your
Clients
•
Negotiating Tips for Dummies
•
How to Handle Demanding Customers
•
Developing a Pricing Strategy to Optimize Sales
and Maximize Profits
•
Broadening Your Focus: How to Integrate Event
Planning Into Your Catering Business
David Turk is president and founder of Indiana
Market & Catering, a full-service caterer
in New York City |
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| Location: 50
West 23rd Street |
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