Professional Development



CAREERS IN FOOD MEDIA

 
 
Food Styling and
Photography Workshop
James Peterson
3 session(s)
 
course meets
start day
start date
time
other dates in course
consecutive days
Sat
2/18/06
9:00 AM-3:00 PM
2/19, 2/20
 
Tuition Fee: $375 [limited to 12 students]
Prerequisite: None
 
Calling all aspiring food stylists! This three-day workshop will give you the opportunity to work with veteran food stylist, photographer, and author James Peterson and his assistant, and to see your work professionally shot with a large format camera using natural light. You will cook and style food using a large collection of props that will allow you to work in a wide range of styles, and then see how different food looks in print versus just sitting on the plate. You will then learn to work with natural light and your camera to make a dish work as an image. High-quality digital “polaroids” will be produced during the shoots so that you can see your work in print, and final shots will be printed out on a high-quality ink jet printer for ready inclusion to your portfolios. This exclusive class is limited to 12 students, who will work in pairs. At the end of each day, you will compare each other’s work and discuss how you can make your photographs more dramatic and effective.

After working as a chef and culinary instructor, Peterson focused his culinary pursuits on teaching and on writing cookbooks. He is the author of nine books (with more in the works), many of which have won prestigious James Beard and International Association of Culinary Professionals Awards. Peterson photographed all his books, which include Sauces: Classical and Contemporary Sauce Making, which was awarded the prestigious Cookbook of the Year award by the James Beard Foundation, Splendid Soups, Fish and Shellfish, Vegetables, Essentials of Cooking, Glorious French Food, and the upcoming large photographic baking book, The Essentials of Baking.
 
 
Location: Borum Hill, Brooklyn (registrants will be provided with address)

 

Cookbook Proposal Workshop
Anne E. McBride
3 session(s)
 
course meets
start day
start date
time
other dates in course
consecutive days
Tue
3/7/06
7:00 PM-9:00 PM
3/8, 3/9
 
Tuition Fee: $180
Prerequisite: None
 
Writing a cookbook proposal often takes as long, if not longer, as writing the book itself. But once you have a perfectly polished synopsis and a clear direction for your proposal, you’ll be on the right track to convince agents and editors to work with you. Led by a former cookbook editor who’s seen her share of the good, the bad and the ugly, this unique workshop will give you feedback from the perspective of the editor to guarantee that you stand out not just with your idea but its execution. You will get a complete overview of the publishing process so that you really understand the world you are about to enter. The two-week break between sessions 2 and 3 allows you to digest all the information received and work on your proposal, which the instructor will then review before class to be able to give you thorough and constructive pointers. Everyone’s proposal will be discussed as a group, creating a peer atmosphere that can then lead to further informal workshops among participants. Before joining ICE® as publications manager, Anne E. McBride was the editor in chief of Hippocrene Books, where she handled a list of over 80 cookbooks. She is a doctoral candidate in food studies at New York University and is working on co-authoring her second book.
 
 
Location: 50 West 23rd Street

 

How to Be a Food Writer
Marge Perry
2 session(s)
 
course meets
start day
start date
time
other dates in course
consecutive days
Thu
3/23/06
12:30PM-2:30 PM
3/24
 
Tuition Fee: $100
Prerequisite: None
 
This class will help you understand what it takes to be a food writer, what it’s like to be a food writer, and whether it’s something you want to pursue. Marge Perry writes a daily column for Newsday, is a contributing editor for Cooking Light, and writes frequently for national magazines like Better Homes and Gardens, Self, Health and others. Her cookbook, Dinner Tonight, was published in 2000. Marge will lead you in writing exercises and discuss fitting individual interests to specific writing opportunities.
 
 
Location: 50 West 23rd Street

 

Breaking Into Food Writing
Nanette Maxim
1 session(s)
 
course meets
start day
start date
time
other dates in course
one day
Wed
4/26/06
7:00 PM-9:00 PM
none
 
Tuition Fee: $65
Prerequisite: None
 
Even M.F.K. Fisher had to start somewhere. This intensive one-night course gives students with a desire to publish their articles on food the lowdown on idea development, analyzing what newspapers and magazines want and why, techniques for getting ideas into story form, writing a winning pitch, and how to build a clips file. You’ll learn innovative ways to think about the food story, and how to get magazine editors to stand up and take notice of your work. Nanette Maxim has been a Senior Features Editor at Gourmet since 2000. At Gourmet she covers restaurant reviews, food politics, essays, and travel, and writes occasional features. A former books editor in music history for academic publisher Pendragon Press, Maxim has worked as a freelance magazine editor for publications such as Saveur, Ms., and Business Week, and has been a freelance writer in the fields of criminology and the arts.
 
 
Location: 50 West 23rd Street