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| Marketing, PR & Development
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How
to Launch and Market
Your Own Food Product |
| Terry
Frishman |
1
session(s)
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| course meets |
start
day
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start
date
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time
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other
dates in course
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| one
day |
Sat
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4/10/05
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10:00
AM-2:00 PM
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none
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| Tuition Fee: $85 |
| Prerequisite: None |
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Specialty food
products are a $30 billion industry, and one
that remains attractive to entrepreneurs both
large and small. If you've got a recipe or
product you'd like to produce, whether locally
or nationally, there's no time like the present
to explore the opportunities. Marketing and
business consultant Terry Frishman has successfully
launched product lines for companies like Kraft,
Newsweek, Sarabeth's and Sylvia's Restaurant,
so she knows the territory inside and out.
During two sessions, she'll interactively discuss
many of your product ideas and take you through
exactly what you need to know to launch your
own product, including:
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Industry analysis
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Specialty food categories
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Understanding your customer
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Key trends and opportunities
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Meaningful product positioning
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Getting the wrap on packaging
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The ins and outs of production
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Product liability and insurance
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Shelf-life testing
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Pricing
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Distributors vs. brokers vs. direct sales
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Distribution opportunities and issues
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Merchandising and sales materials
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Public relations
So if you have a start-up idea, take the opportunity
to explore the issues with expert Terry Frishman,
noted lecturer on business development and owner
of Creative Marketing Workshops LLC. |
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| Location: 50
West 23rd Street |
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